Small Business Tech
Made Simple

5-minute website check

Can customers find the answer they need?

Open your website like a first-time visitor and look for the information a customer needs before they contact you.

Check these three things first

  1. What you do: Can someone understand your main service without decoding an industry term?
  2. When you are available: Are current hours or response expectations easy to find?
  3. How to take the next step: Is there one obvious way to call, email, book, or request help?

Try the 30-second test

Ask someone unfamiliar with the business to open the home page. After 30 seconds, ask what the business does and what they would click next. If either answer is unclear, move the missing information higher and simplify the wording.

Small improvement: Use one specific action—such as “Request an estimate” or “Email your question”—instead of several competing buttons.

Then check your phone

Repeat the test on a mobile screen. Confirm that the most important text is readable, buttons are easy to tap, and nothing important is hidden below a large image.

Still stuck?

Tell us what you are trying to do and where the process breaks down.

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